Tradle
Offering Clothing-as-a-service
services offered
Overview
The concept of Clothing as a Service is one that is being looked at with great interest by many retail giants. This ecosystem offers more flexibility to the way clothes are bought as it is now considered as a utility to which one can subscribe.
The client approached us with the requirement of a progressive web application to monitor the entire process of renting, subscription, re-using and recycling. RFID chips embedded in clothing will facilitate data collection and analysis. With their niche in baby apparels, they wanted an app with all functionalities that facilitate clothing as a service.
The Client
Tradle is an e-commerce company, based out of Canada, focusing on a distribution model which provides baby apparels to customers through rentals or subscriptions.
Dissecting the Problem
Challenges
Business Requirement
- Build a Progressive Web App with functionalities that facilitate clothing as a service
- Offer baby apparel, through rentals and subscriptions, with a focus on re-usability and recycling
- Accommodate a wide variety of user groups (Parents, Gifters, Shop admins & Vendors)
- Build a highly scalable, customized inventory management system to track the whole process of renting, subscription, re-using and recycling
- Track the complete lifecycle of each piece of clothing based on pre-defined parameters
Challenges
- The absence of a proper application to manage clothing as a service
- To create an aesthetic and functional design along with a prototype
- To migrate the supply chain process from manual to automated
- To bring in new customers and to enhance the lifetime value of existing ones
the personas
User Personas
Uses the app to rent gently used clothes as a subscription
Uses the app to gift subscriptions
Uses the app to manage products, customers, and subscriptions
Uses the app to rent out their products
Building the initial user experience
Designed with the intent to offer clothing as a Service, Tradle is an e-commerce platform that helps its customers to rent or buy baby clothing as a subscription. The entire process of renting/buying required a high-end application to render the complete functionality. For this, we designed a fully functional web application with real-time data insights from user requirements. Moreover, the design effectively brought in a high-end, customized inventory management system to migrate the process from manual to automated.
1
IDEATE
Brainstorm the product features, from the design of child’s profile to custom clothing bundles and premium subscription screens
2
PROTOTYPE
Use the real-time data insights to create a scaled down version of the product on an experimental phase
3
TEST
Perform different user tests to validate the usability of the application
Building the initial — User Experience
One of the biggest challenges was to architect and develop an advanced inventory management system. Considering the complex nature of the backend process – rent/subscribe, use, return/exchange, clean/recycle, put back on the market – we had to come up with a fully customized system to handle the intricate work cycle. All clothing will be tagged using RFID tags, whose data must be effectively logged and assessed to provide actionable insights into the reusability of different brands of clothing.
“If there was a way to press a button and have a fresh set of proper-fitting clothes delivered to my door, instead of having to go shopping for new ones with a crying baby, then my life would be forever grateful. ” – Happy Mom
Technology Used
Sencha
The execution
Project Execution
Built an upscale and user-friendly design for the web app
Created a high-end inventory management system
40% reduced user attrition
50% increased user acquisition
30% increase in monthly active users
70% increased system efficiency
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