TRADLE

An E-Commerce Platform

Offering Clothing-as-a-service

Industry: E-Commerce

Services Offered

UI/UX Consulting

App Development

App Modernization

Business Requirements

Build a Progressive Web App with functionalities that facilitate clothing as a service
Offer baby apparel, through rentals and subscriptions, with a focus on re-usability and recycling
Accommodate a wide variety of user groups (Parents, Gifters, Shop admins & Vendors)
Build a highly scalable, customized inventory management system to track the whole process of renting, subscription, re-using and recycling
Track the complete lifecycle of each piece of clothing based on pre-defined parameters

Challenges

The absence of a proper application to manage clothing as a service
To create an aesthetic and functional design along with a prototype
To migrate the supply chain process from manual to automated
To bring in new customers and to enhance the lifetime value of existing ones

Progressive webapp

User Persona

Parent

Uses the app to rent gently used clothes as a subscription

Gifter

Uses the app to gift subscriptions

Shop Admin

Uses the app to manage products, customers, and subscriptions

Vendor

Uses the app to rent out their products

Building the initial user experience

Designed with the intent to offer clothing as a Service, Tradle is an e-commerce platform that helps its customers to rent or buy baby clothing as a subscription. The entire process of renting/buying required a high-end application to render the complete functionality.

For this, we designed a fully functional web application with real-time data insights from user requirements. Moreover, the design effectively brought in a high-end, customized inventory management system to migrate the process from manual to automated.

The Interactive Prototype Design

IDEATE

Brainstorm the product features, from the design of child’s profile to custom clothing bundles and premium subscription screens

PROTOTYPE

Use the real-time data insights to create a scaled down version of the product on an experimental phase

TEST

Perform different user tests to validate the usability of the application

Advanced Inventory Management System

One of the biggest challenges was to architect and develop an advanced inventory management system. Considering the complex nature of the backend process - rent/subscribe, use, return/exchange, clean/recycle, put back on the market – we had to come up with a fully customized system to handle the intricate work cycle. All clothing will be tagged using RFID tags, whose data must be effectively logged and assessed to provide actionable insights into the reusability of different brands of clothing.

" If there was a way to press a button and have a fresh set of proper-ﬁtting clothes delivered to my door, instead of having to go shopping for new ones with a crying baby, then my life would be forever grateful. " - Happy Mom