TRADLE
An E-Commerce Platform
Offering Clothing as a service
Industry : E-Commerce
Services Offered

UI/UX Consulting

App Development

App Modernization


Business Requirements
- Build a Progressive Web App with functionalities that facilitates clothing as a service
- Offer baby apparel, through rentals and subscriptions, with a focus on re-usability and recycling
- Accomodate a wide variety of user groups (Parents, Gifters, Shop admins & Vendors)
- Build a highly scalable, customized inventory management system to track the whole process of renting, subscription, re-using and recycling
- Track complete lifecycle of each piece of clothing based on pre-defined parameters
Challenges
- The absence of a proper application to manage clothing as a service
- To create an aesthetic and functional design along with prototype
- To migrate the supply chain process from manual to automated
- To bring in new customers and to enhance the lifetime value of existing ones

Progressive webapp
User Persona
Parent
Uses the app to rent gently used clothes as a subscription
Gifter
Uses the app to gift subscriptions
Shop Admin
Uses the app to manage products, customers, and subscriptions
Vendor
Uses the app to rent out their products
Building the initial user experience
Designed with the intent to offer clothing as a Service, Tradle is an e-commerce platform which helps its customers to rent or buy baby clothing as a subscriptions. The entire process of renting / buying required a high-end application to render the complete functionality.
For this we designed a fully functional web application with real time data insights from user requirements. Moreover, the design effectively brought in a high -end, customized inventory management system to migrate the process from manual to automated.

The Interactive Prototype Design
IDEATE
Brainstorm the product features, from the design of child’s profile to custom clothing bundles and premium subscription screens
PROTOTYPE
Use the real time data insights to create a scaled down version of the product on an experimental phase
TEST
Perform different user tests to validate the usability of the application

Advanced Inventory Management System
One of the biggest challenges was to architect and develop an advanced inventory management
system. Considering the
complex nature of the backend process - rent/subscribe, use, return/exchange, clean/recycle,
put
back on the market – we
had to come up with a fully customized systems to handle the intricate work cycle. All
clothing
will be tagged using
RFID tags, whose data must be effectively logged and assessed to provide actionable insights
into reusability of
different brands of clothing.
" If there was a way to press a button and have a fresh set of proper-fitting clothes
delivered
to my door, instead of
having to go shopping for new ones with a crying baby, then my life would be forever
grateful. "
- Happy Mom
Technology Used




The Outcome
- Built an upscale and user-friendly design for the web app
- Created a high-end inventory management system
- 40% Reduced user attrition
- 50% increased user acquisition
- 30% Increase in monthly active users
- 70% increased system efficiency

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