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TRADLE

An E-Commerce Platform

Offering Clothing as a Service

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TRADLE

An E-Commerce Platform

Offering Clothing as a Service

Business Requirements

  • Build a Progressive Web App with functionalities that facilitates clothing as a service
  • Offer baby apparel, through rentals and subscriptions, with a focus on re-usability and recycling
  • Accomodate a wide variety of user groups (Parents, Gifters, Shop admins & Vendors)
  • Build a highly scalable, customized inventory management system to track the whole process of renting, subscription, re-using and recycling
  • Track complete lifecycle of each piece of clothing based on pre-defined parameters

Challenges

  • The absence of a proper application to manage clothing as a service
  • To create an aesthetic and functional design along with prototype
  • To migrate the supply chain process from manual to automated
  • To bring in new customers and to enhance the lifetime value of existing ones

Challenges

  • The absence of a proper application to manage clothing as a service
  • To create an aesthetic and functional design along with prototype
  • To migrate the supply chain process from manual to automated
  • To bring in new customers and to enhance the lifetime value of existing ones

User Persona

We designed a fully functional prototype which embodied 4 different user personas. Our web application simplifies the process of renting / buying clothes on a subscription.

Building the initial user experience

Designed with the intent to offer clothing as a Service, Tradle is an e-commerce platform which helps its customers to rent or buy baby clothing as a subscriptions. The entire process of renting / buying required a high-end application to render the complete functionality.

For this we designed a fully functional web application with real time data insights from user requirements. Moreover, the design effectively brought in a high -end, customized inventory management system to migrate the process from manual to automated.

The Interactive Prototype Design

IDEATE

Brainstorm the product features, from the design of child’s profile to custom clothing bundles and premium subscription screens

PROTOTYPE

Use the real time data insights to create a scaled down version of the product on an experimental phase

TEST

Perform different user tests to validate the usability of the application

Advanced Inventory Management System

One of the biggest challenges was to architect and develop an advanced inventory management system. Considering the complex nature of the backend process - rent/subscribe, use, return/exchange, clean/recycle, put back on the market – we had to come up with a fully customized systems to handle the intricate work cycle. All clothing will be tagged using RFID tags, whose data must be effectively logged and assessed to provide actionable insights into reusability of different brands of clothing.

" If there was a way to press a button and have a fresh set of proper-fitting clothes delivered to my door, instead of having to go shopping for new ones with a crying baby, then my life would be forever grateful. " - Happy Mom

Technologies Used

Technologies Used

The Outcome

  • Built an upscale and user-friendly design for the web app
  • Created a high-end inventory management system
  • 40% Reduced user attrition
  • 50% increased user acquisition
  • 30% Increase in monthly active users
  • 70% increased system efficiency

Want to Know More?

Want to Know More?