Heart This: Emoji Push Notifications Increase Mobile Marketing Engagement
TLDR; Emojis lead to 85% higher push open rates, influence conversions. Today, Leanplum released a new Mobile Marketing Trends report that confirms the effectiveness of...

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Case Study: Big Fish Games Scored 10% More ARPDAU
Big Fish Games recently ran a new case study with Leanplum, by A/B testing tournament sizes inside our segmentation engine. Read the…

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Make 2017 the Year of Soaring Mobile App Retention [Webinar]
In this week’s webinar, we invited Apptentive’s Red Russak, Neumob’s Jay Hinman, and our own Lauren Wendland to get into the nitty-gritty of app retention.

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StubHub’s Journey into the Experience Economy: A Conversation with CMO, Jennifer Betka
We sat down with StubHub’s CMO, Jennifer Betka, at the Mobile Ventures Summit. Here’s how the company transformed into a discovery platform for experiences.

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Critical Use Cases: Mastering the First-Time User Experience
Imagine you can Vulcan mind-meld with a new app user during those critical minutes, hours and days after original download and install. That’s…

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